Using BuzzSumo to Find Your Ideal Customers

Using BuzzSumo to Find Your Ideal Customers

Buzzsumo is a social-content research and monitoring tool, that collects data about articles that have been shared on social feeds.  It’s a great way for you to find out if your own content has been viewed and shared a lot, but also you can find influencers and...
My Top 13 Tools for Running a Blog

My Top 13 Tools for Running a Blog

I have been working in digital marketing (in various roles) for over ten years and blogging for seven years. I used to run a travel blog called Way Out Far (which is what inspired my business name) and then ran a fairly well-read parenting blog called...
How to set-up Google Analytics on your website

How to set-up Google Analytics on your website

I am still really surprised at how many of my clients don’t have Google Analytics set-up on their website when I first speak with them. Even worse is some have it set-up but never view the data. Being able to track your website visitor data is one of the key...
Using surveys in your online sales funnels

Using surveys in your online sales funnels

Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...
What’s a buyer persona?

What’s a buyer persona?

One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...