My Top 13 Tools for Running a Blog

My Top 13 Tools for Running a Blog

I have been working in digital marketing (in various roles) for over ten years and blogging for seven years. I used to run a travel blog called Way Out Far (which is what inspired my business name) and then ran a fairly well-read parenting blog called...
How to set-up Google Analytics on your website

How to set-up Google Analytics on your website

I am still really surprised at how many of my clients don’t have Google Analytics set-up on their website when I first speak with them. Even worse is some have it set-up but never view the data. Being able to track your website visitor data is one of the key...
Get to know your customers using surveys

Get to know your customers using surveys

Market research has always been a big staple of any marketing strategy. It started out as a practice in the 1930s as radio advertisers realised the need to research their campaigns because they were reaching such a high number of listeners and wanted to make sure they...
Why I’m Creating an Online Course

Why I’m Creating an Online Course

I wanted to use this post to introduce myself because I’ve been heavily promoting a beta test course for the past couple of weeks and have started to find a new audience. I  thought it would be useful to tell you a little about me. A bit about me for the...
New Year, Start Testing

New Year, Start Testing

It’s January 2nd today and I’m sure that plenty of people have already dumped their New Year’s Resolutions. It starts out so well doesn’t it? You make that list and then will it to come true over the coming year. I’ve seen the same...