Blog

Using BuzzSumo to Find Your Ideal Customers

Buzzsumo is a social-content research and monitoring tool, that collects data about articles that have been shared on social feeds.  It's a great way for you to find out if your own content has been viewed and shared a lot, but also you can find influencers and see...

My Top 13 Tools for Running a Blog

I have been working in digital marketing (in various roles) for over ten years and blogging for seven years. I used to run a travel blog called Way Out Far (which is what inspired my business name) and then ran a fairly well-read parenting blog called...

How to set-up Google Analytics on your website

I am still really surprised at how many of my clients don't have Google Analytics set-up on their website when I first speak with them. Even worse is some have it set-up but never view the data. Being able to track your website visitor data is one of the key things...

Using surveys in your online sales funnels

Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...

What’s a buyer persona?

One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...

Get to know your customers using surveys

Market research has always been a big staple of any marketing strategy. It started out as a practice in the 1930s as radio advertisers realised the need to research their campaigns because they were reaching such a high number of listeners and wanted to make sure they...

Why I’m Creating an Online Course

I wanted to use this post to introduce myself because I've been heavily promoting a beta test course for the past couple of weeks and have started to find a new audience. I  thought it would be useful to tell you a little about me. A bit about me for the newcomers......

New Year, Start Testing

It's January 2nd today and I'm sure that plenty of people have already dumped their New Year's Resolutions. It starts out so well doesn't it? You make that list and then will it to come true over the coming year. I've seen the same situation in the project world time...

Glad to be back

The Insta/phone break has been good but it wasn’t voluntary. My phone glitched and died at the weekend and so I was left to the mercy of the phone provider and then the postal service to get a brand new iPhone 📱 into my hot little hands. It gave me a few days of...