Blog

Watch me build a PDF lead magnet in under 3 minutes

Watch me build a PDF lead magnet in under 3 minutes

Have you been putting off creating an email lead magnet? Lead magnets are those little bits of value we give our website visitors when we want them to sign-up to our email list. Quite often you hand it over when they've signed up via the subscription form on your...

Why you need a WordPress website

Why you need a WordPress website

I feel like it's my responsibility to try and bring WordPress back into fashion. I've noticed over the past year when I'm talking to my clients about their website needs is that they find the choice of website builder available to them overwhelming. Squarespace, WIX,...

Reach More of Your Facebook Audience with Live Video

Reach More of Your Facebook Audience with Live Video

A few weeks ago, I started to use some time on a Friday morning to answer any questions that I think might be useful for my audience. Rather than put out a blog post or a few Tweets, I decided to do a dual Facebook Live and Instagram Live. I was inspired to act...

Using BuzzSumo to Find Your Ideal Customers

Using BuzzSumo to Find Your Ideal Customers

Buzzsumo is a social-content research and monitoring tool, that collects data about articles that have been shared on social feeds.  It's a great way for you to find out if your own content has been viewed and shared a lot, but also you can find influencers and see...

My Top 13 Tools for Running a Blog

My Top 13 Tools for Running a Blog

I have been working in digital marketing (in various roles) for over ten years and blogging for seven years. I used to run a travel blog called Way Out Far (which is what inspired my business name) and then ran a fairly well-read parenting blog called...

How to set-up Google Analytics on your website

How to set-up Google Analytics on your website

I am still really surprised at how many of my clients don't have Google Analytics set-up on their website when I first speak with them. Even worse is some have it set-up but never view the data. Being able to track your website visitor data is one of the key things...

Using surveys in your online sales funnels

Using surveys in your online sales funnels

Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...

What’s a buyer persona?

What’s a buyer persona?

One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...

Get to know your customers using surveys

Get to know your customers using surveys

Market research has always been a big staple of any marketing strategy. It started out as a practice in the 1930s as radio advertisers realised the need to research their campaigns because they were reaching such a high number of listeners and wanted to make sure they...