Using surveys in your online sales funnels

Using surveys in your online sales funnels

Next level surveys, in which you really drill down and find out more about your customers and bring them into your sales funnel at the same time to ensure they convert if they answer qualifying questions, takes time, commitment and skill. I have been fascinated to...
What’s a buyer persona?

What’s a buyer persona?

One of the things that I’ve been teaching on my course is the importance of knowing whom you are selling to. You probably think you already know because you’ve developed your product or service based on this. Years of experience feedback have told you what your...
Get to know your customers using surveys

Get to know your customers using surveys

Market research has always been a big staple of any marketing strategy. It started out as a practice in the 1930s as radio advertisers realised the need to research their campaigns because they were reaching such a high number of listeners and wanted to make sure they...
Every small business needs a digital marketing strategy.

Every small business needs a digital marketing strategy.

There are so many positive benefits for small businesses to take the time to outline and implement a digital marketing strategy. I’ve seen too many business owners avoid long-term planning due to time constraints and instead opt for a short-term, reactive...