I feel like it’s my responsibility to try and bring WordPress back into fashion.
I’ve noticed over the past year when I’m talking to my clients about their website needs is that they find the choice of website builder available to them overwhelming.
Squarespace, WIX, WordPress, Weebly, Joomla, Drupal… or Shopify, Big Commerce, Magento, Big Cartel…what does what, and more importantly, what platform is right for your business??
The “old days” of website building
In the old days, you just asked a “web designer” to design you a site and then build it once you had signed the design off. This process could have taken weeks or months and set you back ££££.
You can see why website builders have become so popular, because for just a few quid a month, they will host the site for you, they provide layouts and themes that you can drag and drop, customize and play with until it looks like the vision in your head and you can rest assured that the site is secure.
Squarespace, WIX, and Weebly have all found success in recent years with business owners that want to get up and running quickly with their website. The designs are modern and easy-to-use and the functionality that they supply work, if you have configured it correctly.
However, you pay for that level of support.
A starter package for most site builders is around $15 a month, which adds up to £150+ a year. Any extras, like enabling a shop function or more designs could cost you more.
WordPress isn’t just a free platform…
The alternative to these is WordPress, which for many years had the reputation of being a blogger’s platform.
You can create an account their own hosted version over on wordpress.com for free (paying for minor upgrades to access certain functionality) or download the code from wordpress.org for free and host it yourself.
The hosted the code bit has put many business owners off from doing it themselves and there has still been a massive reliance on developers to get a site set up for your business.
However, the secret to WordPress is that it is so well supported out there on the internet, because the code is “free” (or open source) that you could not only get the code installed on your hosted account without a developer to help you, but you could also find a theme, set up plugins to ensure the site is secure and scale it as you grow your business.
You can turn a WordPress site from a blog to an online store using a plugin called Woocommerce, or into a social network using BuddyPress. Global companies use it to serves sites to their customers in multiple countries, using multiple languages.
The proof is in the usage. Currently, WordPress powers 30% of all websites on the internet.
My own journey starting with WordPress
Many, many years ago I had plans to be a HTML developer. I learned how to “cut up” a design from Photoshop, and then code it so that it would be able to be plugged into the “back-end” functionalities of a website.
I moved away from my ambitious to do that as it was hard. It kept getting harder as the tech got better and so I got into the overseeing of website project delivery instead.
I still wanted to be really involved in knowing how a website is built and have control over that website without bugging a developer all of the time. There’s nothing more frustrating for a developer than being asked to move a logo around! If I was empowered enough to do that myself, knowing how to switch images or change the layout on a site, then I could continue building websites in my spare time.
So I picked a content management system that I could learn on, and that had enough support on the internet that I could delve into. The easier at the time was WordPress and i have never looked back after 12 years!
Coupled with my time working at various digital marketing agencies, I have been able to pick up world-class knowledge about how to build the right site for a client’s business.
I’ve also gone through hundreds of trial and errors, now knowing what makes a good website tick, perform well, the right plugins for your needs, what themes and layouts work the best and how to get a site found in search engines results.
In the past three years, I’ve learned in depth how to integrate a WordPress site to dozens of third-party marketing tools, like email providers, ad platforms, analytics, and bots.
Being able to understand how my site has been built, have a hand in being able to change it and shape it, and then understood the technology and how it all works underneath under the bonnet means that I’ve never paid unnecessary money to a developer without knowing if I really need their help.
There’s so much more than you as an entrepreneur as a business owner with your own website can do if your website was WordPress!
It’s so good, I’m going to show YOU how!
It’s so easy to use in fact that I’ve finally decided to take my knowledge out of my head and I currently do a service where I can create a WordPress website for you within two days.
- I’m going to teach how you can get your hosting provider to do the WordPress install work for you!
- Then how to configure your install once set up, step-by-step.
- I’ll show my students how to use a theme builder called Divi to build the site.
- Then utilize one of the hundreds of layouts that Divi gives you to customize it.
- How to add content
- Then how to make your site get found in search engines
- Integrate it with your email provider
- And then we’ll get your site live!
But can’t you save time by using a site builder?
Sure you can!
But you pay…for every new feature and more integrations. With WordPress, the cost is hosting and the initial outlay for licensing the theme, which I believe is a more economical option for business owners.
With WordPress, you can have more flexibility, more functionality, and if you can take the time to understand the site, then you can scale it better in the future.
Want to be beta tester?
I am so confident about my process, but I need help!
I am going to open up access to anyone that wants to be a beta tester for my course in June and help me panel beat the course so it’s good enough to put out and sell to the public later on in the summer.
You would have to commit two or three weeks to this but the idea is that you could if you committed half an hour to an hour each day, you’ll have a WordPress site up and running by the end of the course.
I’ll be available on a weekly call working, critiquing with you your site as you build it and that’s kind of worth a lot of value because currently for site audits I charge into the hundreds.
So it would be amazing if anyone watching this wants to join and create their own WordPress website, is to come and join me on a journey in June and help me finalize and beta test a WordPress build site course.